A double smash burger hangs in the dark and comes apart layer by layer — bun, pickles, two lacy-edged patties, cheese pulling in strings between them. The film plays forward, then scrubs back, so the burger is forever rebuilding itself and the loop never shows its seam. Built for burger joints, grills and late-night kitchens.
A loop the eye can see is a loop the eye stops trusting.
Smash Stack is directed, not decorated. The opening frame is treated the way a director treats a first shot: one continuous move, real depth, and the message placed exactly where the eye lands.
A filmed hero that plays forward, then scrubs backwards frame by frame — a loop with no seam and no jump cut — under a twenty-four second camera push. Everything ships as a single self-contained file that drops into Webflow, WordPress, Shopify or Framer — and your team edits every word without touching code.
See the craftBuilt for restaurants & burgers teams that need the opening to carry weight and the rest of the page to stay out of the way.
A filmed hero that plays forward, then scrubs backwards frame by frame — a loop with no seam and no jump cut — under a twenty-four second camera push.
Hero, sections, form and copy editor in a single HTML document. No build step, no framework, no plugin — paste it in and it runs.
Device pixel ratio capped at two, reduced-motion honoured with a still frame, and a graceful image fallback if WebGL is unavailable.
Everything in Smash Stack exists to make the first scroll feel intentional. Nothing wobbles for its own sake; every move is tied to how far the reader has travelled.
Send the image you want in the hero and a line about the brand. We re-skin Smash Stack to your palette, type and copy, and hand back one file — usually inside five working days.